BookMyShow · Digital Events

Pandemic Events & Access

A curated array of digital events with one experience — make new plans every day, learn, interact & have fun without leaving home.

Client: BookMyShow
My role: Spearheaded the project, creative team
System: 6 key visuals, one brand system
Reach: B2B & B2C

A palette for every kind of plan

The lockdown moved every plan indoors. The system had to hold a wide, restless range — showtimes, workshops, live sessions, slow evenings in — under one recognisable look. Six key visuals, one brilliant system.

BookMyShow Access

BookMyShow launched a new business model — BookMyShow Access — to help consumers avoid the rush and maintain social distancing. With BookMyShow Access, consumers could plan their outdoor activities at malls, supermarkets, salons etc. in a better and safer way. BookMyShow Access's model was made to work with both B2B and B2C. I spearheaded this entire project as a part of the creative team.

The work

Six key visuals. One brilliant system.

Showtime your way and Take it slow, settle — event category creatives — Category creatives — Showtime, your way · Take it slow, settle

BookMyShow digital events campaign banners — Campaign banners across categories

BookMyShow Access — book a slot before you step out

Activity-specific visuals for BookMyShow Access — salon, grocery, meal, dining, store visits — Activity-specific visuals — salon, grocery, meals, dining, store visits

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