PhonePe Business · Case Study 03

SmartSpeaker

The PhonePe SmartSpeaker is a compact, 4G-enabled device for merchants that provides instant audio voice alerts for UPI payments — in 11+ languages.

Client: PhonePe Business
My role: UI, branding, packaging & content
Languages: 11+
Surfaces: Device · In-app · Website · Packaging

My contributions spanned across in-app and website experiences, where I crafted delightful user interactions, as well as visual design across branding and packaging. I also played a key role in developing educational and marketing content in multiple languages, ensuring accessibility and clarity for a diverse Indian merchant base.

The device, in context

Street vendors and the SmartSpeaker in a shop setting — Built for the counter it actually sits on

In-app onboarding screens for the SmartSpeaker — In-app onboarding — "We've got it covered"

SmartSpeaker branding and product graphics — Branding and product graphics

SmartSpeaker packaging design — Packaging

SmartSpeaker marketing and educational content — Educational & marketing content, multi-language

SmartSpeaker scroll-based interactive demo — Scroll-based interactive demo

An interactive, scroll-based demo

I built a scroll-based demo in Webflow to help merchants quickly understand how to use the Smart Speaker and the value it brings to their business.

Website design ideation & creation with liquidink.design

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